AppleCore Foods was created with the following objectives in mind. The following soon became the company’s mission statement and subsequently specific corporate objectives, based on the SMART premise, i.e. Specific, Measurable, Attainable, Realistic and Time-Related, were developed. Such ethos is adopted across the whole organisation.
AppleCore Foods’ value proposition is:
“The Key to our success is to meet and exceed the Customers’ needs in terms of Quality of products supplied by our trusted Partners and excellence of service. AppleCore Foods means excellence and integrity.”
The corporate strategic objectives of AppleCore Foods are: