Genuine excellence and flavour are hard-earned qualities. Danish butter has always been famous for them. Which is why in 1888 inferior butters were prevented from masquerading as their Danish counterparts, by the creation of just one brand for all Danish butter.
This was the ‘Lurmark’ – registered on 23rd October 1901 as the trademark for quality Danish butter. You can still see this mark on Lurpak® today. It features entwined ‘lurs’ – Bronze Age musical instruments that have become symbols of Denmark.
Lurpak – Good food deserves nothing less.
From 1911 only dairies participating in a rigorous system of regular blind tastings could use the Lurmark Danish Butter brand. These quality controls are still practiced today.