Between the 19th and 22nd of September, the AppleCore Beverage Team had the great opportunity to visit JDE in the Netherlands together with some clients who work with JDE coffee in their establishments.

Firstly they had the chance to cook their our own dinner and it was a fun experience as they were not expecting it. The group was introduced to JDE Heritage, learned more about JDE Professional and The Perfect Cup. Then, the group had a factory tour to learn about how different types of coffee beans are made followed by a presentation about The Cafitesse Concept and Coffee Roasting. The latter was the most significant experience for many as they blended, roasted and brewed their own coffee!

The group also visited central Amsterdam and the Ajax Football Stadium which is one of the largest Cafitesse & Espresso client owning over 50 coffee machines. Clients commented that the trip was very interesting and rewarding with vast knowledge that managed to be attained in such little time.