La Rambla Premium Spanish Extra Virgin Olive Oil is now available in Malta!
AppleCore Foods Ltd. is proud to be marketing and distributing this premium product, inspired by Gaudi. Produced under the most rigorous parameters, mechanical methods, suitable temperatures, controlled pressing time, proper decantation process, and ideal storage conditions, La Rambla is an extra virgin olive oil of the highest quality, one that meets the requirements of flavour, aroma and texture for the most discerning palates.
Due to its strict quality control, La Rambla Olive Oil guarantees all the original properties that make their oils the healthiest form of fat available to mankind for all culinary needs.
To this effect a nation-wide brand awareness campaign was launched in Malta. Branded “The Extra Virgin”, the La Rambla Special Coupage is clearly depicted against a black background. A TV & Radio Campaign, along with In-Store Promotional Material was also developed.
And the company’s car fleet were all wrapped in the Gaudi colours!!
The campaign also uses the Viva La Vida, Viva La Rambla slogan …. A celebration of life and good food!
See the campaign TVC below:
See the company’s car fleet wrapping below: